Essay on The Evolutionary Ladder to New Media - 984 Words

It started out with the air ways, families sat by the radio sets in their homes waiting for a familiar voice to greet them with the latest news. A few years later, those airways filled with a new signal, one that carried thousands of pieces of data that a television set at home would convert to video. Throughout the innovations in the airwaves, newspapers and print media hung on by a thin line. However, with the introduction of new forms of media powered by the internet, Fathers do not have to wait for the morning newspaper to read the headlines. Mothers can keep up with the latest gossip, and kids can laugh away at videos online. In addition all of this information shoots across the airwaves within seconds from mobile phones and†¦show more content†¦No waiting, instant access, and immediate attention. Driven by the internet powerhouse, knowledge does not have to wait to spread. Traditional media costs money, and for years, has strategized to keep itself alive. However, print media’s management did not imagine the internet growing to what it has today. (Shriky) Traditional forms of media such as newspapers and magazines all cost money, money that the consumer has to spend, and money that publishers have to spend. Knowledge gives power, but when that knowledge costs even a couple of cents, no consumer wants to pay for it. Why? Because new media gives people a free way to send knowledge and information. In new media, the term â€Å"News† not only applies to journalistic accounts, but has rather grown to a single person’s viewpoint or thought. In the wake of the terrorist attacks on September 11th 2001, new media paved the way for people to connect in unity and get the latest news. Editor and journalist Neal Morton remarked, â€Å"with the net, now we go and find the news†¦We go out and discuss various viewpoints [ourselves],† (Morton). New media has not only given power to the journalist, but to the individual. To face the facts; journalists, editors, and writers all represent what Kendyl Salcito and many others describe as â€Å"Gatekeepers†. In old print media, editors and writers stand in charge of what gets published and what information goes out to the public, and typically this power creates a bias. Blogs, socialShow MoreRelatedThe Impact of the Internet and Social Media on Activism1185 Words   |  5 Pagesonly a few years ago. Through socia l media, we actively participate in creating, editing, and consuming a never-ending stream of data. Private corporations and protagonists of political or social change all vie to reach and engage highly targeted audiences. Can a social media campaign be an effective tool, helping recruit people to volunteer and become physical participants in lobbying for change? 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